With the explosion of the ecommerce industry in recent years, the need to gain a competitive edge in the market has intensified as more and more companies emerge. With this incoming surge of ecommerce brands entering the market, companies are finding it increasingly challenging to compete online. They realize the need to put in more and more energy and resources to achieve the same ...

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Apple stopped every advertiser and media buyer in their tracks upon their recent announcement of its tracking opt-out feature for its upcoming iOS14.5 update. And in this announcement’s wake lies a massive void of knowledge for a vast sea of advertisers in terms of what Apple’s got up their sleeve and how this will impact eCommerce store owners and Facebook advertisers who rely on ...

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